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https://hdl.handle.net/20.500.12104/93041| Title: | Peruvian influencers, media citizenship and their social role in the context of Covid-19 Influencers peruanos, ciudadanía mediática y su rol social en el contexto del Covid-19 |
| Keywords: | Influencers;Content creators;Peru;Covid-19;Citizens;Influencers;Creadores de contenido;Perú;Covid-19;Ciudadanía |
| Publisher: | Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara |
| Description: | The covid-19 pandemic has impacted the digital public sphere considerably, causing influencers to reflect on their work and social responsibilities. Users and virtual communities have articulated the need for information to be provided to them on informal political spaces characterized by the coexistence of leisurely and entertainment activities. This exploratory qualitative study is based on in-depth interviews of 13 Peruvian influencers with varying levels of influence and hailing from different regions. Such an exploration facilitates an understanding of the influencers’ coping strategies in this scenario as well as their perspectives as media citizens. We conclude that the relationship between influencers and their communities can assume high levels of civility and social commitment in a critical context; such a relationship is further enhanced by means of content that integrates information and entertainment. La pandemia provocada por el covid-19 impactó la esfera pública digital y obligó a los influencers a reflexionar sobre su agencia y rol social. Los usuarios y comunidades virtuales ampliaron su demanda informativa hacia espacios políticos informales donde conviven prácticas vinculadas al ocio y al entretenimiento. Este estudio exploratorio de tipo cualitativo está basado en entrevistas a profundidad a 13 influencers peruanos de distintos alcances y temáticas con la finalidad de comprender su proceso de adaptación en este escenario y sus perspectivas como ciudadanos mediáticos. Se concluye que la relación entre los influencers y sus comunidades puede adquirir un nuevo sentido de mayor compromiso cívico y social en un contexto crítico, aportando valor a partir de contenidos que complementan la información y el entretenimiento. |
| URI: | https://hdl.handle.net/20.500.12104/93041 |
| Other Identifiers: | https://www.comunicacionysociedad.cucsh.udg.mx/index.php/comsoc/article/view/e8218 10.32870/cys.v2022.8218 |
| Appears in Collections: | Revista Comunicación y Sociedad |
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